Search Engine
Optimization
Learn search engine optimization and draw a
flood of traffic to you web site.
About 5% of all web sites get 95% of all
traffic. Discover how to you can increase your website traffic like the pros for FREE! All
you need is a little knowledge of HTML.
If you don't know anything about HTML I
strongly recommend you check out the Web Design Tutorial first.
OK, now that you know some basic HTML, are you
ready to Turbo Charge your website?
In order to get listed in the TOP 5%
on search engines and directories you need to help them categorize your website
properly. This can be done by using a descriptive Page Title, Meta
Tags, Keywords, & paying special attention to your First
Paragraph.
Beware of tricks like hiding text in your
background, or spamming the search engines. This is a great way deleted from their
search.
Keywords
Choose your keywords
carefully! Search engines index your web site based upon words and phrases you
use.
Choose keywords that
will bring you traffic!
| TIP:
You can find out the most popular keywords and phrases to use in your meta tags by going
to GOTO.com and WordTracker |
Search Engines rank keyword importance three ways:
Keyword Relevancy: This is a measure of how relevant the keyword is to the
rest of your web page. Is it used throughout the body of your web page? Does
it match the theme of the page? Make sure all the keyword that you use in your meta tags
are also used in the body of your web page.
Keyword Prominence:This is how close to the top of the page the keyword
appears. If possible use text that includes your keyword before using a graphic.
Keyword Weight:This is the number of times a particular word or phrase is
used. More is not always better! Some search engines will penalize you for using a
keyword too often. A good rule of thumb is to target one or two keywords per web
page and use them between 1-5%. Never list a keyword multiple times in a row, this
is considered spamming!
| TIP:
There is an excellent software program that will analyze your keyword density, submit your
web pages to the Top search engines & Directories, and make recommendations on how to
improve your search engine rankings. Download a FREE
trial copy of Web Position Gold |
Page Title
Your page title is the
MOST IMPORTANT factor that will determine YOUR RATING!
All search engines and
directories use your web page title to rate your website. A good web page title will
be DESCRIPTIVE, and include Your most important KEYWORDS. Make sure it is less than
50 characters, or some search engines will consider this SPAM!
Bad Example:
| Welcome to Erik's Web
Page |
There aren't any keywords in this example
unless you are looking for "Erik"
or "Web Page"
Bad Example:
| Cash, Money, Rich,
Wealthy, Dollars, Millionaire |
This example uses keywords
but it does not describe the function or benefits of your website.
GOOD Example:
| Cash Cow: Internet
Resources for Making Money! |
This is a good example because it's
descriptive and it is loaded with keywords. Notice the keywords in the example:Cash, Internet, Resources, Making Money
This is what the HTML code would look
like.
| <TITLE>Cash
Cow: Internet Resources for Making Money!</TITLE> |
Meta Tags
Meta Tags contain hidden
information that is used by web browsers, and search engines. The two most important
Meta Tags are "DESCRIPTION" and "KEYWORDS".
META TAG
DESCRIPTION: This is your big chance to sell your website with your
description. Most search engines will display your Meta Tag Description as their
description of your Web Pages. Make sure your description mentions how it will
benefit the viewer. Remember to also use the same keywords you used in your title. Your
description should be less than 200 characters!
Example:
| <META NAME="description"
CONTENT="Cash Cow is your ultimate resource for making money on
the internet. You'll find resources for starting your own online business, making money
with your web page, and using email to build wealth."> |
META TAG KEYWORD
LIST: This is where you list all keywords and phrases related to your web
page. Focus on descriptive phrases to get a higher rating.
Use key phrases that are
2- 3 words long instead of key words.
If you listed the word "money"
as one of your keywords you would probably be competing with over a million other Web
Sites for the Top 10 position. But if your listed "make money online"
your chances are much greater of getting a high ranking.
Target only one or two
key phrases per web page.
It is much better to have your
web page ranked in the Top 20 for only one key phrase, than to have it rank in the top
1000 for 50 key phrases.
Your keyword list can be up to 500 characters in
length, but I recommend you keep it shorter to increase the keyword weight of your most
important words.
Don’t repeat any keywords more than 5 times
or it may be considered SPAM by some search engines.
Put your most important keywords at the beginning of the
list.
Use lower case letters. 90% of all searches are
typed in lower case. Some search engines like Alta Vista are case sensitive.
Example:
| <META NAME="keywords"
CONTENT="make money online, home business, work at home,
job opportunities "> |
| TIP:
Check out JimTools he
has a free keyword tool kit that will analyze the keyword density of your website. You will find tons of killer resources here! |
1st
Paragraph
The first 3 lines of text should summarize what
is on your web page. It is used by some search engines as a description of your web page.
Especially if you did not include a Meta Tag Description
If we put it all together this is what
it would look like.
Example HTML Code
<HTML>
<HEAD>
<TITLE>Place a descriptive title
which includes your most important keyword or phrases here. Your title needs to be less
than 50 characters</TITLE>
<META NAME="description" Content="Place your description here. Make sure you include your keywords in the
description, and that it is less that 200 characters.">
<META NAME="keywords" Content="Put a list of your key words and phrases here. Place the most important
keywords first. Phrases and keywords can be separated by commas. It is easier to be listed
at the top of search results with key phrases instead of keywords. This list should be
less than 500 characters long. Don't list any keyword more than 5 times or it may be
considered SPAM.">
</HEAD>
<BODY>
This is where all your viewable information goes.
Make sure the first three lines of text are a description of what is on this web page. Be
sure to include your keywords and phrases in your description. If you list keywords in
your META TAGS but don't use them anywhere as viewable text don't expect to be ranked very
well by search engines.
</BODY>
</HTML> |
Link Popularity
A few search engines such as AltaVista, Google,
and Inktomi also rank your web site based your on your link popularity. Link
popularity is the number of web sites with related content linking to your site.
To check who is linked to you go to one of the
search engines below and type link:www.yourdomain.com
AltaVista
Google
Infoseek / Go
Northern Light
The search engines below use Inktomi and require
you to type this instead linkdomain:www.yourdomain.com
Hotbot
MSN
There are 4 typical ways to increase your link
popularity.
1. Use a search engine to find
web sites that are related to or compliment your web site. Then email the webmaster
explaining how exchanging links to each others web sites would be a win win situation.
It would help increase traffic to both web sites.
2. Submit your web site to
thousands of search engines, directories,and link pages with submission software such as
SubmitWolf or SubZero.
3. Create your own reciprical
link directory. Use software such as Zeus to
automatically update your links page, and verify that the web pages that apply to be
included in your directory have already placed a link to you on their web site.
4. Use a FREE
service such as LinksToYou
to take care of all the work. You simply place a link to them on your home page, and
FTP their latest link page to your host once a month. They take care of managing the
links, and submitting your web page to the search engines.
| TIP: The
easiest way to increase your link popularity is to sign up with LinksToYou. It's FREE! And It should create about 500 links to your
home page. |
To learn more about increasing your
website traffic check out these excellent resources.
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